Bajaj Finance: Shriram Capital brings on board Bajaj Finance's Ajay John as chief digital officer

Shriram Capital brings on board Bajaj Finance's Ajay John as chief digital officer

12 Nov , 2021 By : monika singh

Financial conglomerate Shriram Capital has announced the appointment of Ajay John as chief digital officer to lead the digital transformation at the company, said a statement issued today.

John will drive the group’s digital strategies and omnichannel customer experience.

The Shriram Group has been championing tech-driven innovation. Shriram City Union Finance recently launched AI-enabled loan offering for two-wheeler loans, whereas Shriram Transport Finance is the first company to use blockchain to issue digital fixed deposits.

John has 17 years of experience as a business and digital leader in the financial services industry. In his previous stint, he was heading corporate strategy and at NSE 0.90 %, where he has played multiple roles in the digital transformation and business innovation space. He has also worked at fintech startups for close to six years and companies like HDFC Bank and CitiFinancial earlier.
“Ajay will be our digital evangelist, championing the use of technology and practices to augment our long-term digital vision at Shriram, as we lay special focus on creating value through the smart use of digital tools, platforms, AI / ML, and other emerging technologies, and I believe this will lead to an overall robust digital ecosystem across the companies," said D V Ravi, MD and CEO, Shriram Capital.

Shriram Capital is the holding company for the financial services and insurance entities of the Shriram Group, created with the primary objective of optimising the synergies across the group’s entities. Shriram Group has a presence in commercial vehicle (CV) financing, retail financing, chit fund, equipment financing, housing finance, life insurance, general insurance, stockbroking, distribution of financial products, and wealth advisory services.