10 Sep , 2021 By : monika singh
To expand its fast-growing grocery business, Amazon India is focussing on attracting more first-time customers from tier II, non-metro towns in the country.
The e-commerce giant saw a 20 percent jump in first-time online shoppers – particularly from tier II and III cities and towns in India over the past year, Mint reported. In fact, 65 percent of all orders and over 85 percent of new customers were from these regions, it said.
Particularly in the grocery segment, over 60 percent of new customers were from tier II and III cities and towns. In fact, overall customer base and new users on the retailers’ grocery platforms Amazon Fresh and Amazon Pantry doubled.
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