14 Jan , 2022 By : monika singh
NEW DELHI: Shares of Nazara Technologies rose 2 per cent in early trade Friday after the company’s subsidiary NODWIN Gaming said it has acquired comic, pop culture and superheroes merchandising retailer Planet Superheroes.
While NODWIN did not disclose the financial details, Nazara NSE 3.38 % Technologies said the transaction value is Rs 4.9 crore.
The scrip rose to a high of Rs 2,430 as against Rs 2,383.05 at previous close on BSE.
“This new addition will enable NODWIN Gaming to offer iconic global merchandise to the millions of youth who engage with NODWIN Gaming via its immensely popular IPs such as India Premiership, VCC, NH7 and DreamHack," reports quoted Nazara as saying in an exchange filing.
According to reports, the unit will also expand on the current offerings of Planet Superheroes by exploring partnerships with global publishers like KRAFTON, Gameloft, Riot Games etc., to create innovative and locally relevant merchandise and licensing offerings on games like BGMI, Valorant, PUBG PC, Asphalt and CSGO, that have become household names.
Planet Superheroes is a tech-enabled, omni-channel brand that retails licensed character merchandise or ‘Superhero Merch' as it is popularly known. It offers official licensed merchandise from Marvel, Warner Bros, Disney, Viacom Networks, Cartoon Network, Fox Studios, Hamleys and Toys R Us, among others, the reports said.
“Over the last one year, it has also built its proprietary social commerce engine that it will integrate with NODWIN's in-house assets to create a first-of-its-kind ‘Influencer-First’ merchandising engine," reports quoted the company as saying.
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