By monika singh | 30 Apr, 2022
Creating competitive advantage and loyalty with personalised experiences
Customer behavior and sentiments have evolved drastically. Their loyalty towards brands has plummeted with an increase in awareness of privacy rights and maturity about their actions across all digital platforms. To keep up with the evolution and perhaps have an influence, brands must lean into empowering customers to take control of their data and gain a competitive edge. In contemplation of shap...
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