Food and grocery delivery major Swiggy is shutting down Minis, its online storefront product for small businesses and creators, as it focuses more on its core food delivery and quick commerce verticals and shutters non-core units.

The company has notified sellers that the service will be discontinued by August 10, Moneycontrol has learnt.

Sellers have been asked to complete any pending orders, withdraw payouts, and close their storefronts before the deadline.

Minis was introduced in late 2022 as a way for sellers to set up simple online stores—without needing to build a website or pay any commissions. Merchants could list products or services, manage payments and deliveries, and promote their storefronts through social media. Swiggy also briefly featured Minis stores within its main app to aid discovery.

Minis was part of Swiggy’s broader ambition to build software-as-a-service (SaaS)-style tools for small businesses and independent sellers. The company has experimented with various merchant-facing features over the years, such as Swiggy Genie, aimed at enabling hyperlocal commerce. Minis represented one of the few attempts to offer merchants direct storefront control and branding.

In 2024, the company restructured the offering to function as a “link in bio” landing page, similar to tools like Linktree, aimed at Instagram-first or WhatsApp-driven businesses. However, Minis eventually lost visibility within the Swiggy ecosystem.

The shift brought Minis into closer competition with platforms such as Linktree, Dukaan, and Meta’s native storefront features. Unlike Shopify or Dukaan, which offer deeper integrations for inventory, customer data, and marketing, Minis remained a lightweight tool geared toward sellers who primarily used social media for reach and discovery.

Swiggy has not issued a public statement on the shutdown. Moneycontrol has reached out to the company for comment, and this story will be updated when they respond.

The decision to shutter Minis comes as Swiggy sharpens its focus on core offerings—food delivery, and quick commerce (via Instamart)—at a time when profitability and operational scale remain in sharp focus across the industry.

As part of this shift, Swiggy has been systematically winding down non-core businesses. Over the past two years, it has shut down Swiggy Genie (its pick-up and drop service), InsanelyGood (its premium grocery platform, merged with Instamart), its meat marketplace, and the experimental gourmet grocery vertical Handpicked.

The company also recently launched a new Rs 99 Store on the main app, offering single-serve dishes at a flat Rs 99 with free delivery via its Eco Saver mode. The new category is live in over 175 cities, targeting high-frequency, price-conscious users, especially Gen-Z consumers and students.

Swiggy has also been aggressively expanding Instamart, its grocery and essentials delivery vertical. In the January–March quarter (Q4 FY25), Instamart added 316 dark stores, taking the total store count to 1,021, up from 705 in the previous quarter. This marks a sharp increase in expansion pace, as the company was earlier adding just 50–100 stores per quarter.

The exit from Minis underscores Swiggy’s broader strategy of consolidating operations around high-scale, high-frequency categories as it looks to build a leaner, more profitable business