21 May , 2026 By : Debdeep Gupta
Shares of Parle Industries gained nearly 5% for the second straight session on Thursday after hitting the upper circuit in the previous trading session.
The stock has come into focus after a viral video featuring Italian Prime Minister Giorgia Meloni and Prime Minister Narendra Modi sparked a social media frenzy around Melody toffees.
Despite the rally, Parle Industries has no connection with Melody candies or Parle Products, the privately held maker of brands such as Parle-G, Melody, Monaco, KrackJack and Hide & Seek.
On the BSE, shares of Parle Industries were trading at Rs 5.51, up Rs 0.26 or 4.95%.
The rally follows a now-viral clip from Modi's visit to Rome, where Meloni is seen saying, "Prime Minister Modi brought as a gift a very, very good toffee."
"Melody," Modi replies in the video, triggering laughter and reviving the popular "Melodi" meme trend on social media, based on the friendly camaraderie between the two leaders. The clip also reignited online conversations around Melody's iconic "very, very chocolaty" tagline.
The social media buzz quickly spilled over to Dalal Street, with retail investors rushing into shares of Parle Industries despite the company having no business link to the confectionery brand.
Parle Industries was incorporated in 1983 as Express Bottlers Service Pvt Ltd and was later renamed Parle Software Ltd. Originally promoted by the Parle-Bisleri group, the company now operates independently in sectors such as infrastructure, real estate and paper waste recycling.
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