By monika singh | 16 Sep, 2021
Taxman want companies to split expenses on celebrity endorsements across units
The tax department has started questioning many companies as to whether they have distributed these common expenses across all their registered entities. It is investigating whether the companies are dividing the branding expenses across various statesWhen Shah Rukh Khan, Virat Kohli or any other celebrity endorses a brand or a company, is the branding exercise only for the corporate head office o...
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Arvind01 2025-01-09 09:01:51
The company approved issuing 29 lakh equity shares on a preferential basis to FPIs and public investors.
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